The Gallup Organization reports in Buckingham’s book First Break All the Rules that...
“Customers feel the closest bond to organizations that help them learn.”
“Partnership and advice are the most advanced levels of customer expectation. If you can consistently meet these expectations, you will have transformed prospects into advocates”
Both quotes found on page 131 of that book.
These findings are based on over one billion customer interviews over 25 year by Gallup. Do you understand the significance of that!
These are the facts. Integrate them into your business in a way that is right for you and a way that maximizes results or leave money on the table. Therefore if educating clients and prospects is the most powerful & proven way to get and retain customers what are some of the ways a business could use a book like How to Build a Money Making Machine to retain and grow their client base, grow revenues and profits?
1. Banks - do what Scotiabank (one of Canada’s big five banks) is doing with the David Bach books. Scotiabank gets it.
Scotiabank is also the highest rated bank in Canada for customer satisfaction for five or six years running. Scotiabank is investing in education with David Bach books and David Bach’s time.
In 2004/5 they gave out books and hired David to deliver educational seminars in major Canadian cities across the country to bank clients and prospects. The goal was to help people, serve people and drive traffic to the branches to improve sales and the value they add to their existing client’s.
Business wise this probably increased their odds of retention and boosted share of wallet. Scotiabank gets it. Want to know if it worked for them financially – watch to see if they do a 2nd David Bach tour in 2006. (Its now on their website, yes they are doing a 2nd year) Bottom line - your bank can buy a ton of my books. Brand them front to back with your business. (Tweak a bit of content if we need to) Ask the Get More Guy to deliver seminars in the evening to thousands of your clients and prospects across the city, province / state or country and drive traffic into your bank branches while appealing to the higher value of education at the same time.
2. Same concept different industries - the mutual fund business and the insurance industry. A fund company buys a ton of these books and brands them upside down and backwards and then mails them to their high net worth clients and best prospects. In addition they invite them to call their broker, financial planner and come into their offices to speak with their investment professional to see which of the 10 steps in the book they could better take advantage of to build their own money making machine. Finally they invite the Get More Guy to deliver some seminars in the evening to raise your brand, and profile and drive appointments to you the financial planners and your fund advisors to boost sales and retention.
3. A corporation or Government office buys a ton of these books and brands them front to back and then gives them away to every high school graduate in the city or country as a form of public service or a graduation gift. You raise your brand’s prestige in terms of being a good corporate citizen and you help our youth. You educate and inform their parents too and probably drive traffic to your business and increase the odds of your own customer retention.
4. An airline buys a half a ton of these books, brands them front to back and puts them in all the seat jackets as something for their passengers to read. It’s unique, different, offers to educate their clients, boosts their image and adds value to their client’s flying experience. Win – Win. Now if they did this in partnership with a bank, fund, broker or insurance company there might be even more profitable benefits.
5. The Real Estate industry could use the books as a form of client and prospect education the same way the banks, insurance and fund companies could. One of the 10 steps is to buy a house. It’s an indirect form of home ownership promotion.
6. The government agencies that run the public pension plans could buy many tons of the books, mail them to various constituents a with the hope of increasing the number of people who are financially independent at retirement reducing the pressure on the public funds to pay all retirees the maximum benefit from the public purse.
7. Private pension plans could do the same thing as a gift to future retirees. Apply these 10 lessons, build your own money making machine and require less from the pension plan.
8. The federal government could buy a boatload of 10 Easy Steps to Build a Money Making Machine books & brand them and mail them to all adult citizens as a form of education and public service. If it helps more people become financially independent at retirement that takes pressure off of the public purse.
9. Schools could buy the books and use them as teaching tools to compliment their courses on life skills and life preparedness.
10. Any other non financial services related business could hire us to right an educational book specifically targeting their clients and prospects. We are educational consultants and trainers.
We can help you leverage Gallop's findings that teaching and educating your clients and prospects is the very best way for you to get and keep customers.
Contact the Get More Guy and explore new ways to help your clients succeed!
Custom writing
The get more guy and his team can custom write a booklet, training material or other educational works for your unique situation. Email me with your ideas and goals and we'll take a look at it.
Whats next?
Next up we are going to put a 5C's results based selling manual with audio cassette and CD for sale on the site.
After that some of the titles we are researching include:
If you have any suggestions we'd love to hear them. Thanks.
